Val Gardena is not only a popular
holiday destination for people from around the world;
the region is renowned for its centuries old tradition
in woodcarving.
Today gifted craftsmen are reviving these ancient
traditions in works reflecting historical flair and a
contemporary taste of art.
In 1998 several woodcarving
manufacturers founded the Gardena Art
Association. The main tasks of this association are
the supervision of the local production in regard to
quality and origin and the coordination of marketing
activities. The association aims at strengthening the
image of the GARDENA ART brand and therewith also the
image of the authentic, high quality woodcraft from Val
Gardena.
As laid down in the association
articles, GARDENA ART woodcarvings are exclusively made
in Val Gardena and its bordering areas.
At present about 14 woodcarving
manufacturers are registered in the association. All
these member companies commit themselves to keeping
alive the tradition of woodcarving, which in Val Gardena
has been passed on from generation to for centuries.
Together with the four members of the
association’s board its chairman, Egon Bernardi,
represents the interests of the associates toward public
and private bodies and coordinates the marketing
activities.
Gardena Art is grateful to the Supporting Partnersfor their considerable assistance.
OBJECTIVES
The tradition, the
experience, the know-how and the creativity of the local
artisans are the best foundation for creating a strong
brand: the brand GARDENA ART.
This brand will help to
protect and preserve the Val Gardena artistic
craftsmanship. A strong brand strengthens Val Gardena as
current and future manufacturing base for high quality
woodcarvings. Targeted marketing strategies support a
good positioning in the market segment of high quality
products. Thus a good local employment situation and a
fair remuneration of the sector’s employees can be
guaranteed.